ABOUT CORE
CORE is Sweden’s first fully professional leadership partner in elite football. We help clubs make informed, data-driven decisions — grounded in an extensive network and analysis, not intuition. Through assessments, data analytics, leadership profiling, and thorough background checks, we discreetly and objectively identify the leaders best suited for each club’s needs.
We believe that leadership is a core value in a football club. That’s why we want to support clubs in developing coaches and coaching teams to become more efficient and create greater job satisfaction.
Our ambition is to professionalize leadership selection and development across Nordic elite football and contribute to historic milestones — including the appointment of the first female head coach in a men’s Allsvenskan team.
VISION
MISSION
To provide clubs with a structured, modern, and evidence-based approach to leadership recruitment and development.
OUR PHILOSOPHY
- Decisions should be based on thorough analysis and data, not intuition
- Leadership is a competitive advantage
- Long-term success requires structured development
- Discretion and objectivity are non-negotiable
HOW CORE WORKS
Assess → Identify → Develop → Support
Mikael Stahre
- Experienced coach
- Swedish champion and cup-winner
- International experience from different parts of the globe
Roger Sandberg
- Experienced coach
- Coach educator at Swedish FA and men´s national team scout
- Business experience within leadership education and development
David Näslund
- Extensive international business experience
- Three times CEO
- Multiple sales director roles
Per-Joar Hansen
- Experienced coach
- Assistant coach Norwegian men´s national team
- Business experience within leadership education and development